Jimmy Crabb

If you are in business, you have certainly come to understand how important it is to keep the customers you already have. After all, 80% of your business comes from 20% of your customers – and no matter how many times you have heard that, it is always worth hearing again! This means that it is extremely important to keep this “20%” happy enough that they keep coming back for more, and it is important to convert new customers into repeat users!

One of the big ways in which businesses fail is by focusing too much on gaining new customers rather than focusing more on the customers they already have. New customers should not be your first priority, because – although new customers are important – they are not your main source of profit.

There are plenty of ways to keep your repeat customers happy, but finding out what they have to say is one of the best ways to keep them coming back! As you get to know your customers, you will also get to know their opinions regarding the things you are doing with your business. If lots of customers like a certain aspect of your business, that aspect is in good shape; if a lot of them voice displeasure over an aspect, it is time to consider change. A lot of large businesses avoid this step, thinking that it is impossible to get to know customers; and while this is true when it comes to getting to know them “individually,” there are still such ways as customer surveys, customer service, and online response forms that will allow you to get to know what your customers are thinking.

You can begin to go after new customers once you have made sure that you have built a foundation for keeping your current customers happy. This is where advertising comes in handy, but the best way to keep these customers once they come to you is by creating loyalty! This is easy for small companies, as – again – you can get to know your customers as individuals, and your business will continue to grow! And large companies can ensure that new customers will keep coming back if they create a sense of community and of familiarity.

It is not difficult to make your business fail; but if you learn how to keep your customers coming back, it is also not difficult to succeed!